The Editorially Independent Voice of The University of Akron

The Buchtelite

The Editorially Independent Voice of The University of Akron

The Buchtelite

The Editorially Independent Voice of The University of Akron

The Buchtelite

Students awarded ADDYs

Forrest Dukes

Alexander Somoskey, a second year graphic design student at UA, won three awards at this year’s ADDY (Alcohol, Drugs, Driving and You) Awards for his work on a campaign to stop texting while driving.

“I was ecstatic,” Somoskey said. “I never thought I would be able to accomplish something like that so early in my career. In everything I do, I strive to be the best I can be, so to be recognized like that really means a lot.”

An ADDY is an award that comes from the Canton Advertising Federation, which is a part of the American Advertisement Federation. This award has different sections for companies as well as students to compete in various categories of mass media and elements of advertisement.

Story continues below advertisement

Somoskey, who entered this competition for the first time this year, won two gold awards in the “Poster Campaign” and “Visual Logo Design” categories. His silver award, which was in the “Publication Design Cover” category, won due to a design that he did for the Cleveland Cavaliers.

For the Poster Campaign category, in which he won gold, Somoskey entered his piece titled “Don’t Text and Drive,” which he completed in a UA class during the 2012 fall semester. This campaign took two weeks to finish and he worked on it throughout the day: both in class and out.

Somoskey said he decided on the topic of texting and driving because he felt like it was a serious topic that college kids should be aware of and he wanted this campaign to show the true dangers of the practice.

Somoskey started his internship with Grabowski & Co. in May of 2012. He was hired to help the company in their graphic design department. This was something that he never thought would happen considering that he is a sophomore. While working at Grabowski & Co., he said he has been a part of projects for many different clients, and has gained knowledge and contacts within the graphic design industry.

When it came to the ADDY competition, a co-worker of Somoskey, named Jennifer Draher, told him about entering in the competition. Draher is on the board of the ADDY awards and she encouraged Somoskey in entering some of his work during the student portion of the competition.

“It was an amazing experience, and to be able to win awards for each of the three pieces I submitted was a blessing,” Somoskey said.

View Comments (1)
Donate to The Buchtelite
$250
$500
Contributed
Our Goal

Your donation will support the student journalists of The University of Akron. Your contribution will allow us to keep printing our magazine edition, purchase equipment and cover our annual website hosting costs.

More to Discover
Donate to The Buchtelite
$250
$500
Contributed
Our Goal

Comments (1)

All comments that are well-informed, civil and relevant to the story are welcome. To leave a comment, please provide your name and email address. The Editorial Board reserves to right to remove any comment that is submitted under false pretenses or includes personal attacks, libel, hate speech, profanity, spam or inaccurate/misleading information. All comments are screened and are generally approved unless they are found to be found in violation of these standards. Readers who notice comments that appear to violate these standards are encouraged to contact the Online Editor at [email protected].
All The Buchtelite Picks Reader Picks Sort: Newest

Your email address will not be published. Required fields are marked *

  • W

    Walt KellyMar 14, 2013 at 10:13 PM

    Great job Alex!!! I know your mom and dad are very proud of you. Praise God for all of your hard work. Walt Kelly in Colorado

    Reply