Founded in 1994, Freshening expands its wet towel products through business ventures in Singapore and beyond.

Freshening traces its relatively young beginnings to 1994, when it started out as a modest little shop lot in Eunos Singapore. The firm took off with a great start by pioneering the simple but novel concept of premium-grade individually packed wet paper towels. With a knowing finger on the pulse of increasingly sophisticated tastes and demanding needs of the average Asian consumer, Freshening successfully sparked the trend of accessible and convenient hygiene wipes.