The Buchtelite

Marketing dinner features female speakers

Left to right: Hali Strub, Kristin Genetin, Bayli Strub, members of PSE pose for a photo after dinner.

April 13, 2016

The National Sales and Marketing Executives (NSME) Akron-Canton chapter held their monthly dinner meeting at The Tangier in Akron on Tuesday, April 12. Three female members of NSME Norma Rist, Jane Vassas, and Jennifer Chernisky spoke about their experiences in entrepreneuring and business for the ...

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Students attend largest marketing competition

Left to right: Chelsea Davis, Ashley Niznik, Justin Chapman and Julia Mallinak.

By Kaitlin Erdman

April 11, 2016

This past weekend, The University of Akron’s Fisher Institute for Professional Selling sent four students to the largest sales competition in existence. The National Collegiate Sales competition (NCSC), held at Kennesaw State University in Georgia, is an 18-year-old competition for sales student...

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UA senior wins ‘Woman to Watch’ award

By Mylor Acquaah, Writer

March 16, 2016

Yesterday, University of Akron senior Tyeal Howell was honored with the Woman to Watch Award by the Women’s History Project (WHP) of Akron, which is a program of the Summit County Historical Society. Howell is 21 years old and studying mass media communications in TV and radio. She was nominated ...

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Educator by day; haunter by night

Carnival of Horrors cast members prepare to scare.

By Sofia Syed, Arts & Life Editor

October 26, 2015

The price of college can make anyone feel scared; UA lecturer Ryan Pluta decided to capitalize on this fear by creating a haunted house to pay his way through college. Pluta is the successful business owner of The Carnival of Horrors, located at the Blossom Music Center. After Pluta graduated...

Tags: carnival of horrors, college, Halloween, marketing, Professor, ryan pluta

The Coffee Pot Cafe opens door to students

By Tyler Jordan, News Editor

July 2, 2014

On Monday, June 11 the doors of The Coffee Pot Cafe opened to serve as a haven for University of Akron college students. Scott Malensek, the owner of The Stew Pot Kitchen, opened up his new coffee shop in the downtown district of Akron in hopes that the students of the University of Akron will utilize...

Tags: advertise, coffee, coffee place, marketing, restaurant, restaurant business, The Coffee Pot Cafe, The Stew Pot Kitchen

UA blends biology, marketing

April 5, 2012

Written by: Pamela Kellman Where traditional methods of marketing research are subjective, The University of Akron is merging two fields and many different disciplines to give a more objective understanding of consumer behavior: neuroscience and marketing. Dr. Christine Crish, research manager at the S...

Tags: CBA, marketing, neuroscience, Suarez Appliced Marketing Research Laboratories