The Buchtelite

Research by UA Professor Shows How Companies Use ‘Selfie-Marketing’

Marketers will be able to use the results from Fox’s study to align their marketing efforts with millennials’ behaviors on social media.
This new trend is defined as “user-generated selfies that are used by a company for marketing purposes.”
September 8, 2019

Think twice before sharing those selfies on social media, as companies are now starting to use those self-portraits for marketing efforts. As defined by the online Merriam-Webster dictionary, a selfie...

EXL Launch Week day one: introductions, millennials

John Zogby, David Cohen, James Holland, and Cyndra Miller participate in the panel
March 2, 2016

“The notion that you have to pick between what you love and paying the bills is absurd,” said Jeff Hoffman, co-founder of Priceline and founding director of The University of Akron’s new EXL Center. A...

Load more stories