The Buchtelite

Research by UA Professor Shows How Companies Use ‘Selfie-Marketing’

Research by UA Professor Shows How Companies Use ‘Selfie-Marketing’

By Megan Parker, Editor-in-Chief

September 8, 2019

Think twice before sharing those selfies on social media, as companies are now starting to use those self-portraits for marketing efforts.   As defined by the online Merriam-Webster dictionary, a selfie is “an image that includes oneself (often with another person or as part of a group) and...

EXL Launch Week day one: introductions, millennials

EXL Launch Week day one: introductions, millennials

By Zaina Salem, Grant Morgan, and Dylan Reynolds

March 2, 2016

“The notion that you have to pick between what you love and paying the bills is absurd,” said Jeff Hoffman, co-founder of Priceline and founding director of The University of Akron’s new EXL Center. A series of events to launch the EXL Center — short for Experiential Learning Center for E...