The Editorially Independent Voice of The University of Akron

The Buchtelite

The Editorially Independent Voice of The University of Akron

The Buchtelite

The Editorially Independent Voice of The University of Akron

The Buchtelite

Marketers will be able to use the results from Fox’s study to align their marketing efforts with millennials’ behaviors on social media.

Research by UA Professor Shows How Companies Use ‘Selfie-Marketing’

By Megan Parker, Editor-in-Chief September 8, 2019

Think twice before sharing those selfies on social media, as companies are now starting to use those self-portraits for marketing efforts. As defined by the online Merriam-Webster dictionary, a selfie...

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