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Research by UA Professor Shows How Companies Use ‘Selfie-Marketing’

Marketers will be able to use the results from Fox’s study to align their marketing efforts with millennials’ behaviors on social media.
This new trend is defined as “user-generated selfies that are used by a company for marketing purposes.”
September 8, 2019

Think twice before sharing those selfies on social media, as companies are now starting to use those self-portraits for marketing efforts. As defined by the online Merriam-Webster dictionary, a selfie...

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