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Marketers will be able to use the results from Fox’s study to align their marketing efforts with millennials’ behaviors on social media.

Research by UA Professor Shows How Companies Use ‘Selfie-Marketing’

This new trend is defined as “user-generated selfies that are used by a company for marketing purposes.”
By Megan Parker, Editor-in-Chief • September 8, 2019

Think twice before sharing those selfies on social media, as companies are now starting to use those self-portraits for marketing efforts. As defined by the online Merriam-Webster dictionary, a selfie...

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