Selfie-Marketing – The Buchtelite

Research by UA Professor Shows How Companies Use ‘Selfie-Marketing’

By Megan Parker, Editor-in-Chief

September 8, 2019

Think twice before sharing those selfies on social media, as companies are now starting to use those self-portraits for marketing efforts. As defined by the online Merriam-Webster dictionary, a selfie is “an image that includes oneself (often with another person or as part of a group) and is take...

Tags: Akron News, millennials, Narcissism, Self-Concept, Self-Presentation Theory, Selfie-Marketing, Social Media Marketing