The Buchtelite

CBA International Day connects students

By Johanna Barnowski, Writer

April 18, 2016

To learn more about different cultures, the College of Business Administration (CBA) held its annual International Day on April 13. Hosted by the CBA Graduate Cross Cultural Committee, International Day is an event where students from all different cultures can come together, connect, and learn about...

First self-nominated Game-Changer: Callie Mack

First self-nominated Game-Changer: Callie Mack

By Samantha Hickey, News Editor

December 2, 2015

UA recently announced its fourth Game-Changer Award recipient. Junior Callie Mack is the first self-nominated student to win the "Game-Changer" award. Mack is pursuing a major in marketing management and a minor in public relations and digital imaging. College of Business Administration (CBA) sopho...

UA blends biology, marketing

April 5, 2012

Written by: Pamela Kellman Where traditional methods of marketing research are subjective, The University of Akron is merging two fields and many different disciplines to give a more objective understanding of consumer behavior: neuroscience and marketing. Dr. Christine Crish, research manager at the S...